Choosing when to "go it alone" versus involving others is something I still struggle with. However, a deceptively simple system helps me choose. Understand what outcome I want. Consider who else to involve (if anyone). Choose a method.
Digital design generalist
To me design combines an understanding of people, technology, society, and business. I want to help you create useful, usable and beautiful products and services.
My origin story
University made me want to understand you. Marsupilami was part of my first collection. And my dad helps people have great experiences.
I am easily motivated (or am I?)
I like making money. But there are much better ways of getting me to do stuff then to pay me.
SVT was great
While at SVT I developed my ability to think strategically, learned to appreciate Scrum and met hundreds of persons to validate interactions.
I influence behaviour
To enable users and service owners to reach their goals I need to influence behaviour of the user, the system and the owner.
I do not do experience design
I am not divine. I can not design experiences. But you can expect me to enable experiences.
A lot of my thinking converges on one concept: Inclusion. Topics are as diverse as poverty, support for assistive technology and browser support.
There is a very broad range of persons, systems and organizations that I must empathize with and cater to when designing.
I think a transformation is happening in digital product creation: We ux/product designers are eating the software creation process. It's a good development and your team should take advantage of it. Marc said...
To design better restaurant sites I interviewed six persons. From the discussions I got eight insights. Among them are that sites are used by newbies and regulars, that reviews are super valuable, that we want to imagine the restaurant visit before it happens, and more. The insights can help when building new sites/apps or evaluating existing ones. 8 things the site needs to enable
Some companies try to understand how satisfied I am with their public toilet. I don't think their method works. A new button can help.
Bathroom User Experiences
Faucets, airplane flush buttons and showers can actually teach us a lot about designing digital products.
How we represent and organize content is a foundation for all information systems. I explore various and some funky ways of organizing info.
4 ways I meet "users"
There are many ways of engaging persons in the design process. But not all where created equal.
Structures of User Experiences
Interactive systems enable experiences. For those experiences to be positive, the systems need structure. Which structure you chose is vital.
Understanding the young ones
Sure, we are individuals. But when we are given an iPad many of us behave quite predictably.
When my work is "over" (as if that ever happens) this is what has been created.
I was asked to suggest improvements for the product promo page for Artbutler Cloud Websites – a tool for building websites for artists and galleries. My recommendations boiled down to experimenting with CTA's, mixing up the imagery and using a combo of content structures.
I am forgetful. So I invented a way for my washing machine to communicate with me. No, no cats where hurt in the machine :)
I was recently asked to give an example of where I get my inspiration. I immediately though about the transformation of the British train operating company First Great Western into Great Western Railway (GWR). Hard work that was well managed and gave great results.