My job is to influence behaviour

To me, Interaction design is all about influencing behavior.

Each user’s behavior leads to (or from) fulfillment of their own goals as well as fulfillment of those of the service’s owner.

The service’s behavior (feedback, flows, categorizations etc) influence how efficient and usable the user feel that the service is. People often experience that systems have a”personality” and it is, to large parts, built by the system’s behavior in combination with it’s graphical design.

Behavior by the owner of the service, often represented by employees, affect how users experience the service. Personnel in editorial, support, sales, and other customer facing roles therefore need to be encouraged to reflect over how their behavior influence users. The behavior of executives also influence the service.

To enable users and service owners to reach their goals I, the Interaction Designer, need to influence behavior on all three levels: The user’s behavior, the system’s behavior and the owner’s behavior.

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Foundations for better restaurant sites

Part 9 of 9 in the series Deliverables.

Plate with food

To design better restaurant sites I interviewed six persons. From the discussions I got eight insights. Among them are that sites are used by newbies and regulars, that reviews are super valuable, that we want to imagine the restaurant visit before it happens, and more. The insights can help when building new sites/apps or evaluating existing ones. 8 things the site needs to enable

News article + Elon Musk + Tim = a landing page

Part 8 of 9 in the series Deliverables.

I was asked to suggest improvements for the product promo page for Artbutler Cloud Websites – a tool for building websites for artists and galleries. My recommendations boiled down to experimenting with CTA's, mixing up the imagery and using a combo of content structures.