Understanding farm tourism

Part 1 of 9 in the series Deliverables.

This is the first in a series of posts about methods and deliverables from projects I have been part of.

In the little video I discuss how I and my sister Åsa took a theoretical approach to understanding farm tourism and rural tourism in general. We gained three insight that informed our communication strategy and also influenced the actual product – a vacation apartment on our family farm Smultronboda. I was a bit nervous in the beginning when recording, but bare with me – I say “hhhmmm” a lot less towards the end ;)

Errata: about 8 minutes into the video I incorrectly state that we used the same perspectives for “degrees of importance” and “valuable conflicts”. What I should have said is that the perspectives are similar, not identical.

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Foundations for better restaurant sites

Part 9 of 9 in the series Deliverables.

Plate with food

To design better restaurant sites I interviewed six persons. From the discussions I got eight insights. Among them are that sites are used by newbies and regulars, that reviews are super valuable, that we want to imagine the restaurant visit before it happens, and more. The insights can help when building new sites/apps or evaluating existing ones. 8 things the site needs to enable

News article + Elon Musk + Tim = a landing page

Part 8 of 9 in the series Deliverables.

I was asked to suggest improvements for the product promo page for Artbutler Cloud Websites – a tool for building websites for artists and galleries. My recommendations boiled down to experimenting with CTA's, mixing up the imagery and using a combo of content structures.