Understanding farm tourism

Part 1 of 9 in the series Deliverables.

This is the first in a series of posts about methods and deliverables from projects I have been part of.

In the little video I discuss how I and my sister Åsa took a theoretical approach to understanding farm tourism and rural tourism in general. We gained three insight that informed our communication strategy and also influenced the actual product – a vacation apartment on our family farm Smultronboda. I was a bit nervous in the beginning when recording, but bare with me – I say “hhhmmm” a lot less towards the end ;)

Errata: about 8 minutes into the video I incorrectly state that we used the same perspectives for “degrees of importance” and “valuable conflicts”. What I should have said is that the perspectives are similar, not identical.

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