Big is beautiful, but repetitive is powerful

Weddings are wonderful events that celebrate love. But it’s the date nights that make the love flourish.

I am in awe of humanity’s collective accomplishments in art, music and engineering. But they are the sum of many people taking small steps forward.

A design research projects can define the outlines of a new product. But it’s in the continuous discovery work that the real value of the product is created.

Don’t get caught up in the allure of the big. Real progress happens a little at a time. Do smaller. Repeat.

The concepts of “becoming” and “performativity” are very close to what I mean.

Defining a product

Part 3 of 5 in the series Human-centered product design in 2019.

Pusheen watching movie on phone

What is needed to define a digital product? And which are some 2019 job role titles that does the needed work?

Pusheen by Claire Belton.

* “In this context, ethnographic research is the study of how people live their lives in order to better understand their behavior, motivations, needs and aspirational wants to inspire new design. This approach is comprised of various methods including interviews, observations, role-playing games and journey mapping.”
– Ovetta Sampson, IDEO Chicago and DePaul University, 2018 EPIC Proceedings, ISSN 1559-8918,

Published and updated in product discovery.