The Good Guys is an innovation agency aligning people, planet and profit

We create strategies, communication and novel business concepts, helping clients to stay relevant and leverage on sustainability

ABOUT US

BE THE CHANGE THAT YOU WISH TO SEE IN THE WORLD.

How do you stay relevant as a brand? How do you secure the future of your business?

Of the 100 largest economies in the world, 45 are corporations. The Good Guys was founded on the belief that business could be a force for good.

We believe that there is an emerging business potential for brands by engage in social, cultural, economic and environmental issues. It’s all about developing products and services with a greater value and connect with target groups outside of the expected channels and messages.

The Good Guys consist of a dedicated, visionary and dynamic team of planners, consultants and creatives who all share the same desire; to make the world a better place. Therefore we work exclusively with clients and projects that have a clear and committed intention of adding value for the greater good.

WHAT WE DO

You are what you do, not what you say you are

SUSTAINABILITY AT THE CORE

The Good Guys works exclusively with sustainability, in all shapes and forms, focusing on unleashing the potential of sustainable development. We offer communication and business development counsel to companies, organizations, foundations and philanthropists.

We are dedicated to find innovative ways for our clients to both do good and achieve better business. Our belief is that action speaks louder than words. Therefore we always encourage our clients to first reach a truly sustainable business before communicating it.

We work with strategy, to make sustainability holistic, business development to make it profitable and communication to make it engaging.

STRATEGY

It’s crucial for an organization to define a vision and a mission. In other words; logic to create magic. We help clients find the essence in their operations and add market insight. The result could be a company mission or strategy with clear objectives and measurable targets. We offer:

Stakeholder Mapping
Target Groups and Employee Surveys
Competitor Analysis
Management Workshops
Impact Assessment

BUSINESS DEVELOPMENT

We believe that sustainability is the growth opportunity for the future. We advise our clients on how to work proactively in order to maximize the positive impacts of their operations and ensure long-term business success.

By embracing innovative thinking we unleash the hidden potential of clients businesses. Real change comes from within, and with the right tools and methods; the most innovative solutions are created inside the organization. We offer:

Trend Analysis
Ideation Workshops
Implementation
Value Assessment

COMMUNICATION

Our goal is to create awareness around sustainability issues and initiate change, targeting both customers and employees. We influence and inspire through creative campaigns and innovative messages.

Employees are key messengers of company values and beliefs, therefore we help our clients create engaging platforms, getting everyone involved in the company vision and mission. We offer:

Branding
PR
Advertising
Social Media
Events
Employee Engagement Programs

CLIENTS

You might say we are dreamers, but we are not the only ones.

We choose our clients carefully. We work with brave and visionary brands and organizations, who have a genuine interest in changing themselves and the world for the better. Would you like to see your company logo here in the future? Please contact jonas@thegoodguys.se

SCA

SCA develops, produces and markets personal care products, tissue, packaging, publication papers and solid-wood products. They create value in a spirit of innovation, through continuous efficiency enhancements and with a clear desire to contribute to a sustainable development.

Unicef

Unicef works on behalf of the United Nations to realize children’s rights to survival, protection, development and empowerment. Unicef works to shape opinion, influence politicians and raise money to create a better world for all children.

Telge

Telge is a service provider in Södertälje working with social, economic and environmental sustainability through ”Telgemodellen”. Telge shows that social responsibility, innovation and profitability can go hand in hand.

Aveda

Aveda, The Art and Science of Pure Flower and Plant Essences, was founded in 1978 with the goal of providing high performance, botanically based beauty products that are better for both users, as well as for the planet.

Svenska institutet

The Swedish Institute (SI) is a public agency that promotes interest and confidence in Sweden around the world. SI seeks to establish cooperation and lasting relations with other countries through strategic communication and exchange in the fields of culture, education, science and business.

Sida

With a mission from the Swedish government, Sida aims to reduce world poverty. Sida cooperates with various countries and carries out projects throughout the world with the vison to make it possible for poor people to improve their living conditions.

Svenskt Näringsliv

Svenskt Näringsliv is Sweden’s largest and most influential business federation. In developing new ideas, Svenskt Näringsliv creates a better climate for enterprises and entrepreneurship in Sweden.

Djurgården IF

D.I.F has a vision of becoming the leading footboll club in the Nordic Area. They host ”Djurgårdsandan”, a concept used for describing positive supporter culture spirit and a value driven club built on respect, fighting spirit and great achievements.

Berghs School of Communication

Berghs offers strategic and creative educational programs within market communications. In providing their students with new insights in market communication and an active teaching process, the students use their knowledge and creativity to solve real life projects.

SPP

SPP is one of the leading pension companies in the Swedish market for long-term savings and insurance solutions. SPP is one of the pioneers in socially responsible investment (SRI) and has a high ambition to create value for the society through its operations.

RESOURCES

Cool head and warm heart.

We have gathered the most innovative minds in areas such as strategy, marketing, branding, international policy and environment. Each and every individual at The Good Guys want to be part of developing organizations and the world for the better.

Moreover, The Good Guys are enforced by a carefully selected network of expert advisors around sustainability, human development, business and communication.

In addition, through our associated agencies, The Good Guys are also powered by the most creative people in digital media, brand experience, design and PR to illustrate and spread the word about new ideas and solutions.