THE GOOD GUYS

The Good Guys is an innovation agency aligning people, planet and profit

We create strategies, communication and novel business concepts, helping clients to stay relevant and leverage on sustainability

ABOUT US

BE THE CHANGE THAT YOU WISH TO SEE IN THE WORLD.

How do you stay relevant as a brand? How do you secure the future of your business?

Of the 100 largest economies in the world, 45 are corporations. The Good Guys was founded on the belief that business could be a force for good.

There is an emerging business potential for brands committed to social, cultural, economic and environmental issues. It’s all about developing products and services with a greater value and connecting with target groups outside of the expected channels and messages.

The Good Guys consist of a dedicated, visionary and dynamic team of planners, consultants and creatives who all share the same desire; to make the world a better place. Therefore we work exclusively with clients and projects that have a clear and committed intention of adding value for the greater good.

WHAT WE DO

You are what you do, not what you say you are

SUSTAINABILITY AT THE CORE

The Good Guys works exclusively with sustainability, in all shapes and forms, focusing on unleashing the potential of sustainable development. We offer communication and business development counsel to companies, organizations, foundations and philanthropists.

We are dedicated to find innovative ways for our clients to both do good and achieve better business. Our belief is that action speaks louder than words. Therefore we always encourage our clients to first reach a truly sustainable business before communicating it.

We work with strategy, to make sustainability holistic, business development to make it profitable and communication to make it engaging.

STRATEGY

It’s crucial for an organization to define a vision and a mission. In other words; logic to create magic. We help clients find the essence in their operations and add market insight. The result could be a company mission or strategy with clear objectives and measurable targets. We offer:

  • Stakeholder Mapping
  • Target Groups and Employee Surveys
  • Competitor Analysis
  • Management Workshops
  • Impact Assessment

BUSINESS DEVELOPMENT

We believe that sustainability is the growth opportunity for the future. We advise our clients on how to work proactively in order to maximize the positive impacts of their operations and ensure long-term business success.

By embracing innovative thinking we unleash the hidden potential of clients businesses. Real change comes from within, and with the right tools and methods; the most innovative solutions are created inside the organization. We offer:

  • Trend Analysis
  • Ideation Workshops
  • Implementation
  • Value Assessment

COMMUNICATION

Our goal is to create awareness around sustainability issues and initiate change, targeting both customers and employees. We influence and inspire through creative campaigns and innovative messages.

Employees are key messengers of company values and beliefs, therefore we help our clients create engaging platforms, getting everyone involved in the company vision and mission. We offer:

  • Branding
  • PR
  • Advertising
  • Social Media
  • Events
  • Employee Engagement Programs

CLIENTS

You might say we are dreamers, but we are not the only ones.

We choose our clients carefully. We work with brave and visionary brands and organizations, who have a genuine interest in changing themselves and the world for the better. Would you like to see your company logo here in the future? Please contact jonas@thegoodguys.se

 

coca-cola

Coca-Cola

Coca-Cola is the leading beverage supplier in the world. They actively work to find sustainable solutions and to reduce their environmental footprint.  For Coca-Cola Enterprises Sverige we have developed a branding campaign to communicate their work in sustainability, and also provided Innocent Smoothies with mapping of social causes and ventures in Sweden.

SCA

SCA

SCA develops, produces and markets personal care products, tissue, packaging, publication papers and solid-wood products. They create value in a spirit of innovation, through continuous efficiency enhancements and with a clear desire to contribute to a sustainable development.

unicef

Unicef

Unicef works on behalf of the United Nations to realize children’s rights to survival, protection, development and empowerment. Unicef works to shape opinion, influence politicians and raise money to create a better world for all children.

SPP

SPP

SPP is one of the leading pension companies in the Swedish market for long-term savings and insurance solutions. SPP is one of the pioneers in socially responsible investment (SRI) and has a high ambition to create value for the society through its operations.

telge

Telge

Telge is a service provider in Södertälje working with social, economic and environmental sustainability through ”Telgemodellen”. Telge shows that social responsibility, innovation and profitability can go hand in hand.

Aveda_logo

Aveda

Aveda, The Art and Science of Pure Flower and Plant Essences, was founded in 1978 with the goal of providing high performance, botanically based beauty products that are better for both users, as well as for the planet.

Svenska institutet

Svenska institutet

The Swedish Institute (SI) is a public agency that promotes interest and confidence in Sweden around the world. SI seeks to establish cooperation and lasting relations with other countries through strategic communication and exchange in the fields of culture, education, science and business.

sida

Sida

With a mission from the Swedish government, Sida aims to reduce world poverty. Sida cooperates with various countries and carries out projects throughout the world with the vison to make it possible for poor people to improve their living conditions.

svn

Svenskt Näringsliv

Svenskt Näringsliv is Sweden’s largest and most influential business federation. In developing new ideas, Svenskt Näringsliv creates a better climate for enterprises and entrepreneurship in Sweden.

KKA

Kungliga Konstakademien

dif

Djurgården IF

D.I.F has a vision of becoming the leading footboll club in the Nordic Area. They host ”Djurgårdsandan”, a concept used for describing positive supporter culture spirit and a value driven club built on respect, fighting spirit and great achievements.
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Berghs

Berghs School of Communication

Berghs offers strategic and creative educational programs within market communications. In providing their students with new insights in market communication and an active teaching process, the students use their knowledge and creativity to solve real life projects.

actionaid-1

ActionAid

ActionAid is an organisation that stands up for human rights and strives to use the power in people to fight poverty. They especially focus on girls and women as they are usually the most exposed. For ActionAid we developed a strategy and a concept for attracting high value donors to support and engage in ActionAid and their fight to exterminate poverty.

SP

Sveriges Tekniska Forskningsinstitut

SP applies its internationally leading competence to the development and evaluation of technologies, material, products, and processes to meet its customers’ needs and provide an effective link between research and commercialisation. The Good Guys helped Sveriges Tekniska Forskningsinstitut outlying different models for collaborative consumption in the near society.

SAO

SWEDEN AID ORCHESTRA

With a vision of a better world, the purpose of Sweden Aid Orchestra is to use the power of music to create commitment to global development as well as providing funds for people in need and to projects that promote a better environment. The Good Guys helped Sweden Aid Orchestra early on to formulate their overall business strategy and develop their brand and visual identity.

svevia-1

Svevia

Svevia is one of the largest civil construction companies in Sweden and they mainly work towards managing the operation and maintenance of roads and other infrastructure, as well as carrying out construction. We have provided them with a sustainability report and a situation analysis including/consisting of strategic recommendations and a communications platform.

RESOURCES

Cool head and warm heart.

We have gathered the most innovative minds in areas such as strategy, marketing, branding, international policy and environment. Each and every individual at The Good Guys want to be part of developing organizations and the world for the better.

Moreover, The Good Guys are enforced by a carefully selected network of expert advisors around sustainability, human development, business and communication.

In addition, through our associated agencies, The Good Guys are also powered by the most creative people in digital media, brand experience, design and PR to illustrate and spread the word about new ideas and solutions.

 

THE GOOD GUYS SWEDEN

Jonas Pinzke

Jonas Pinzke

Founder

 

+46(0)70 969 99 90

jonas@thegoodguys.se

 

Harry_McNeil

Harry McNeil

Co-founder

 

+46(0)73 331 22 11

harry@thegoodguys.se

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Staffan Gille

Creative

 

+46(0)707417217

staffan@thegoodguys.se

Estelle Joubert Westling

Estelle Joubert Westling

Partner/Strategist

 

+46(0)70 814 07 99

estelle@thegoodguys.se

 

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Anna Hultman

Strategist

 

+46(0)73 314 99 39

anna@thegoodguys.se

 

karin_setreus

Karin Setréus

Associated Brand Strategist

 

+46(0)73 546 99 94

karin@thegoodguys.se

 

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Johan Rutherhagen

Associated Art Director

 

+46(0)70 756 01 96

johan@thegoodguys.se

 

THE GOOD GUYS RUSSIA

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Natalya Malyova

Managing Partner Russia

 

+7 (916) 800 9235

nm@thegoodguys.ru

 

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Andrei Grigoriev

Partner Russia

 

+7 (916) 395 5454

ag@thegoodguys.ru

 

ADVISORY BOARD

Thomas-Bergmark-chef174

Thomas Bergmark

Former Sustainability Manager IKEA Group

Founder Bergmark Sustainability AB

Johan Gorecki

Johan Gorecki

Business Area Manager Bonnier Publishing

 

Alexander_af_Jochnick

Alexander af Jochnick

Director of Oriflame Cosmetics

Founder and CEO Serious Nature

Dan sermand

Dan Sermand

General Manager International SOS

ASSOCIATED AGENCIES

STUDIONOC_LOGO_BLACK

STUDIO NOC

Jesper Kjaergaard

CEO Knock

great works-logo

Great Works

Magnus Wåhlsten

CEO Great Works

CONTACT

Want to know more about us and how we work?

Visit

Kungsgatan 5, 4/F
103 87 Stockholm, Sweden

Email

info@thegoodguys.se

Join

We are constantly looking for change agents with a burning desire to do good. Please contact us if you want to be a part of our vision.

joinus@thegoodguys.se